Digital Marketing Strategist
2 weeks ago
ByteSprint Talent Search LLP is seeking a highly skilled Digital Marketing Manager to drive customer growth and optimize marketing efforts in the apparel retail industry. This role involves developing and executing effective digital marketing strategies, focusing on social media platforms, to attract and convert new customers.
About the Role
As a key member of our team, you will be responsible for optimizing marketing budgets to achieve maximum Return on Advertising Spend (ROAS) and ensuring efficient allocation of resources. You will also monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing campaigns and make data-driven adjustments.
Key Responsibilities:
1. Develop and execute comprehensive digital marketing plans to drive customer acquisition and retention.
2. Conduct market research and competitor analysis to identify opportunities and optimize marketing strategies.
3. Collaborate with cross-functional teams to ensure alignment and optimize marketing efforts.
4. Stay up-to-date with the latest trends and best practices in digital marketing, especially social media.
5. Develop and maintain a strong online presence for ByteSprint Talent Search LLP across various digital channels.
Requirements:
1. Proven experience in digital marketing strategy and execution within an apparel retail company.
2. Strong understanding of SEO principles and best practices.
3. Experience in developing and implementing go-to-market strategies for startups.
4. Excellent analytical skills and ability to interpret data to inform decision-making.
5. Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.
Preferred Qualifications:
1. Experience with social media advertising platforms (e.g., Facebook, Instagram, TikTok).
2. Knowledge of email marketing and content marketing strategies.
3. Experience with data analysis tools (e.g., Google Analytics, SQL).
4. A strong understanding of the apparel retail industry.
Salary: ₹120,000 - ₹180,000 per annum
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