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1 day ago
We are seeking a strategic performance marketing professional to drive growth and revenue through innovative paid campaigns across multiple platforms.
The ideal candidate will have a strong understanding of performance marketing principles and experience in managing performance campaigns on Meta Ads. They will be responsible for planning, executing, and optimizing campaigns to achieve optimal results.
Key Responsibilities:- Develop and execute paid campaign strategies to drive conversions, leads, and brand awareness.
- Conduct audience research and create targeted campaigns using offline and online methods.
- Manage campaign budgets, bids, and daily ad spends to ensure Return on Ad Spend (ROAS).
- Track key performance indicators (KPIs) like CTR, CPC, CPL, ROAS, and optimize campaigns accordingly.
- Set up retargeting, lookalike audiences, and advanced custom audience strategies.
- Coordinate with design/content teams for creatives aligned with campaign goals.
- Monitor competitor ad strategies and suggest improvements.
- Run A/B testing for ad copies, creatives, and targeting.
- Prepare campaign performance reports and present insights with actionable recommendations.
- Stay updated with Meta platform updates, policies, and best practices.
To succeed in this role, the ideal candidate will possess the following skills and qualifications:
- 2+ years of experience managing performance campaigns on Meta Ads.
- Hands-on experience with Business Manager & Facebook Ads Manager.
- Strong understanding of CPC, CPM, ROAS, and attribution models.
- Ability to analyze data, spot trends, and make informed decisions quickly.
- Experience in retargeting & remarketing campaigns.
- Strong copywriting sense for ads and ability to brief creatives effectively.
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