Customer Insights Leader

3 days ago

Aligarh, Uttar Pradesh, India beBeeAnalytics Full time ₹ 1,00,00,000 - ₹ 1,20,00,000
Strategic Customer Insights Lead

We are seeking an experienced leader to spearhead our customer analytics initiatives.

This role will be at the heart of data-driven decision-making — shaping customer engagement strategies, loyalty measurement, and advanced analytics adoption across retail and digital touchpoints.

You will partner with cross-functional teams, lead a small analytics pod, and set the vision for how insights drive growth and loyalty.

Key Responsibilities
  • Develop actionable business insights in areas such as customer engagement, retention, and loyalty.
  • Define and operationalize KPIs that measure customer health, retention, and loyalty.
  • Prioritize the analytics backlog, balancing quick wins with deep-dive strategic analyses.
  • Manage and mentor analysts, guiding them in methodology, prioritization, and problem-solving.
  • Explore AI/ML tools to improve customer segmentation, churn prediction, and self-serve analytics.
  • Collaborate with IT and data engineering teams to strengthen data infrastructure, governance, and quality standards.
  • Communicate insights clearly and effectively to leadership and cross-functional teams.
Requirements
  • 6+ years of experience in business insights, analytics, or customer intelligence, preferably in B2C retail, lifestyle, or e-commerce.
  • Strong track record in building and operationalizing customer metrics (e.g., retention, repeat, churn, CLTV).
  • Hands-on expertise with analytics tools, dashboards, and SQL.
  • Experience leading a small analytics team or mentoring analysts.
  • Exposure to AI/ML applications in CRM is a strong plus.
  • Strong stakeholder management and communication skills to translate data into business action.
Benefits
  • Be part of a dynamic organization that values innovation and data-driven decision-making.
  • Shape customer retention, loyalty, and engagement strategy with data at the core.
  • Lead high-visibility projects that directly impact growth and revenue.

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