Senior Marketing Data Analyst

2 days ago

Aligarh, Uttar Pradesh, India beBeeDataInsights Full time ₹ 9,00,000 - ₹ 12,00,000
Marketing Insights Specialist Role

We are seeking a detail-oriented data analyst to interpret marketing data, derive insights, and support business growth.

  • Collect and analyze data from multiple marketing channels (digital campaigns, CRM, web analytics, etc.)
  • Build dashboards and reports to track KPIs, campaign performance, and customer behavior
  • Identify trends, patterns, and insights to support marketing strategy and decision-making
  • Work closely with cross-functional teams to align data insights with business objectives
  • Develop predictive models and segmentation to enhance targeting and personalization
  • Optimize campaign performance through continuous monitoring and data-backed recommendations

Qualifications & Skills Needed:

  • Education: Bachelor's degree in engineering, technology, statistics, mathematics or a related field
  • Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment
  • Strong knowledge of data analysis tools such as SQL, Python, R, or Excel
  • Proficiency in visualization tools such as Power BI, Tableau, or Google Data Studio
  • Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems
  • Excellent problem-solving, analytical thinking, and storytelling skills with data
  • Strong communication and collaboration abilities to work across teams
  • Ability to handle large datasets and deliver actionable insights within deadlines

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