Senior Customer Engagement Director

1 week ago

Agra, Uttar Pradesh, India beBeeStrategist Full time ₹ 75,00,000 - ₹ 1,01,25,000

Job Title: Senior CRM Manager

Job Description

At the forefront of customer relationship management, you will spearhead CRM strategy across multiple clients. Your role encompasses developing and implementing multi-channel CRM campaigns, leveraging data analytics to refine strategies, and collaborating across various departments to ensure cohesive and effective customer communications.

This position offers a great opportunity for a strategic thinker with a deep understanding of CRM principles and a passion for customer-centric marketing.

Required Skills and Qualifications
  • Oversee day-to-day client relationships, ensuring satisfaction by addressing bespoke requests, troubleshooting issues, and providing strategic CRM guidance.
  • Plan, develop, and implement targeted CRM campaigns aimed at increasing customer engagement, retention, and conversion rates. This includes crafting personalized and engaging content across email, SMS, and push notifications.
  • Work closely with clients to ensure CRM campaigns are timely, relevant, and aligned with overall business objectives. Coordinate efforts to promote new products, drive sales, and enhance customer satisfaction.
  • Segment customer lists to deliver personalized and relevant campaigns to targeted audiences, optimizing the customer journey at every touchpoint.
  • Employ a test-and-learn approach to continually optimize campaigns. Use A/B testing, analytics, and feedback to refine messaging, timing, and targeting for maximum effectiveness.
  • Develop and implement a comprehensive customer lifecycle strategy. Focus on maximizing customer lifetime value through automated workflows and retention initiatives.
  • Ensure customer databases are accurately maintained and compliant with GDPR and other relevant regulations. Implement best practices for data hygiene and security.
  • Utilize data and analytics to measure campaign performance, track key metrics (e.g., click-through rates, conversion rates, engagement), and generate actionable insights to drive continuous improvement in CRM efforts.
  • Prepare regular reports on CRM performance, insights, and recommendations for stakeholders. Communicate effectively with clients and internal teams to ensure transparency and alignment.

Preferred qualifications include:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in CRM management, preferably within a marketing agency or similar environment.
  • Proficiency with CRM software and tools such as Klaviyo or similar platforms.
  • Strong Analytical Skills and experience with market segmentation
  • Excellent Communication and Sales skills
  • Proficient in Project Management
  • Ability to work independently and remotely
  • Experience in ecommerce or digital marketing

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