Drive Business Growth through Media Solutions

2 days ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 5,00,000 - ₹ 50,00,000
Media Business Development Executive

This role focuses on driving new client acquisition and revenue growth for the Media Planning & Buying vertical. The ideal candidate will have a strong sales and business development background with experience in selling media solutions to brands across industries.

  • Key Responsibilities:
    • Identify, prospect, and generate leads for potential clients in sectors like D2C, E-commerce, FMCG, Fintech, and Retail.
    • Develop and execute a targeted outbound sales strategy to secure high-value media planning and buying mandates.
    • Create compelling media proposals, tailored pitch decks, and business growth strategies to win new accounts.
    • Lead negotiations and close deals with high-growth brands looking for media solutions on Meta, Google, OTT, and third-party ad platforms.
  • Client Engagement & Relationship Building:
    • Act as the face of the media business in high-stakes client meetings and industry networking events.
    • Develop long-term, consultative relationships with CMOs, Marketing Heads, and Brand Managers of potential clients.
    • Stay updated on industry trends and competitors to position the media partner as a leading solution provider.
    • Maintain strong relationships with media publishers, ad networks, and OTT platforms to unlock exclusive inventory and collaboration opportunities.
  • Sales Strategy & Market Expansion:
    • Analyze market trends, competition, and client needs to refine the media sales and pricing strategy.
    • Work closely with internal media teams to align sales efforts with execution capabilities and ensure a smooth client onboarding process.
    • Identify opportunities for cross-selling and upselling additional services, including creative and influencer marketing.
    • Track and report key business growth metrics, including lead conversion rates, deal closures, and revenue targets.

Qualifications & Skills Required:

  • 3-4 years of experience in business development, media sales, or agency growth roles with a focus on media planning and buying solutions.
  • Strong understanding of digital media ecosystems, including Meta, Google, OTT platforms, and third-party ad networks.
  • Proven track record of winning large-scale media pitches and securing high-value client accounts.
  • Ability to craft compelling sales decks, media strategies, and ROI-driven proposals tailored to different brand needs.
  • Exceptional negotiation and persuasion skills, with experience closing deals in the ₹50L-₹5Cr range.
  • Established network of brand decision-makers (CMOs, Marketing Heads, and Media Buyers) is a plus.
  • Strong presentation, communication, and stakeholder management skills.
  • Ability to work in a fast-paced, target-driven environment with a passion for scaling media businesses.

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