Product Marketing Strategist

23 hours ago


Mumbai, Maharashtra, India Encube Ethicals Full time
Role Overview

Encube Ethicals, a leading integrated pharmaceutical company, is seeking a seasoned Product Marketing Strategist - Antiseptic Category to join our team. This role presents an exciting opportunity to drive business growth by developing and executing effective marketing strategies for our flagship antiseptic product, Soframycin.

As Product Marketing Strategist - Antiseptic Category, you will be responsible for creating a comprehensive business plan for the portfolio, including tactical plans to support implementation of strategic objectives. You will also oversee the execution of agreed activities related to marketing dashboard creation and publishing.

Key Responsibilities:

1. Conduct market assessments to identify opportunities in the antiseptic category and adjacent markets.

2. Develop hypotheses on potential options to tap into these opportunities and assess their validity through market research.

3. Execute the final agreed strategic plan for the category, ensuring cross-functional coordination and external vendor management.

4. Monitor market changes, trade challenges, competitive brand communications, and product development activities to share key findings internally.

Desired Competencies:

- Strong analytical and strategic thinking skills.

- Excellent execution skills with the ability to manage multiple projects simultaneously.

- Proven people management skills with experience in leading teams.

- MBA in Marketing from a reputable institution.

- 8-12 years of experience in managing OTC products in the antiseptic or wellness categories.

- Experience in independently managing a brand or category for at least 3-5 years.

- Minimum 2-3 years of experience in sales and distribution structures.

Estimated Salary: ₹25,00,000 - ₹40,00,000 per annum (dependent on experience and qualifications).

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