Product Marketing Strategist
2 weeks ago
At Turtlemint, one of India's leading Fintech companies, we're looking for a seasoned Product Marketing Strategist to spearhead the marketing efforts for our Insurance Tech Products. This role is ideal for an ambitious professional with 1-3 years of experience in product marketing or retention marketing.
About the RoleThe successful candidate will be responsible for developing and implementing comprehensive marketing strategies to drive product adoption and transactions. This includes crafting compelling product positioning and messaging, creating engaging content across various channels, analyzing customer segments, and suggesting offers to influence product adoption.
Key Responsibilities:
- Develop and execute product marketing strategies that resonate with our target audience
- Understand product success metrics and craft compelling product positioning and messaging
- Create engaging content to highlight the benefits of our products and ensure compliance with regulations
- Analyze customer segments regularly and suggest offers to influence product adoption
- Analyze marketing campaign effectiveness and adjust strategies based on data insights
- Engage with customers for feedback to refine product and marketing strategies
We're looking for someone with a strong background in product marketing or retention marketing, preferably with experience in app-based products. The ideal candidate should possess demonstrated ability to develop effective marketing strategies using tools like Clevertap, MoEngage, Webengage, or similar.
We offer a competitive salary range of ₹800,000 - ₹1,200,000 per annum, commensurate with experience, plus additional benefits. If you're passionate about driving growth through innovative marketing strategies, we'd love to hear from you.
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