
Customer Retention Specialist
2 days ago
Job Role:
A customer retention specialist is required to plan and execute CRM campaigns, manage daily tasks, and collaborate with internal stakeholders.
Key Responsibilities:
- Campaign Planning: Develop and implement a CRM campaign strategy to drive customer engagement and retention
- Task Management: Oversee daily business-as-usual (BAU) tasks and coordinate with internal teams for seamless execution
- Customer Journey Mapping: Design customer journeys across lifecycle touchpoints to enhance the overall customer experience
- Team Collaboration: Work closely with cross-functional teams to align strategies and optimize results
- Reporting and Analysis: Build dashboards and report on campaign performance to drive insights and learnings
- Vendor Management: Manage vendor relationships for CRM platforms, ensuring timely resolution of operational issues and tracking new feature rollouts
Requirements:
- Experience: 3-5 years of CRM or lifecycle marketing experience in consumer tech or e-commerce
- Skills: Strong understanding of segmentation, personalization, and journey mapping; analytical mindset with experience in campaign reporting and A/B testing
- Tech Skills: Hands-on knowledge of CRM tools - Clevertap, MoEngage, Branch, etc
- Soft Skills: Excellent communication and stakeholder management skills, ability to thrive in a fast-paced environment
About the Role:
This role offers an opportunity to develop and execute a customer retention strategy that drives business growth and customer satisfaction. If you have a passion for customer retention and possess the required skills, we encourage you to apply.
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