Digital Marketing Specialist for Global Wellness Platform

3 weeks ago


Coimbatore, Tamil Nadu, India Mazo Solutions Full time

We are seeking a creative and result-driven digital marketing professional to join Mazo Solutions.

About the Role

As a Digital Marketing Specialist, you will play a key role in developing our online presence, attracting patients to our platform, and growing our follower base on social media platforms. You will be responsible for planning and executing creative digital marketing campaigns to attract potential patients, managing and optimizing paid social media ads, and tracking performance to ensure high ROI.

Key Responsibilities
  • Growing followers and engagement on social media platforms like Instagram, Facebook, Twitter, and LinkedIn.
  • Planning and executing creative digital marketing campaigns to attract potential patients.
  • Creating engaging content including reels, posters, ads, short videos, and infographics using tools like Canva or Adobe Creative Suite.
  • Managing and optimizing paid social media ads and tracking performance to ensure high ROI.
  • Conducting market research to understand the audience, competitors, and emerging trends in the wellness and Ayurvedic space.
  • Generating leads and driving traffic to our website (myayurhealth.com) through innovative strategies.
  • Collaborating with designers, writers, and doctors to produce educational and promotional content that resonates with our audience.
  • Regularly tracking performance metrics (followers, engagement, website visits) and creating reports with actionable insights.
Requirements
  • A strong understanding of social media platforms (Instagram, Facebook, Twitter, YouTube).
  • BASIC knowledge of digital marketing tools and strategies (Facebook Ads Manager, Instagram Ads, Google Analytics).
  • Creative thinking and ability to produce eye-catching visuals, reels, and ad creatives.
  • Strong communication skills to craft engaging captions and content for a global audience.
  • Familiarity with design tools like Canva (experience in Adobe Photoshop/Illustrator is a plus).
  • Ability to analyze data and implement growth strategies to increase engagement and leads.
  • Knowledge or interest in healthcare, wellness, or Ayurveda.
Salary and Benefits

The estimated annual salary for this position is $60,000 - $80,000, depending on experience.



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