Digital Advertising Lead

4 days ago

Thāne, Maharashtra, India beBeePerformance Full time US$ 90,000 - US$ 1,20,000
Senior Performance Marketing Specialist Job DescriptionWe are seeking a talented and experienced Senior Performance Marketing Specialist to lead our digital advertising efforts. In this key role, you will be responsible for planning, executing, and optimizing high-impact campaigns across various digital channels.The ideal candidate will have strong analytical skills, a data-driven mindset, and a passion for achieving measurable results like clicks, conversions, and sales. You will also be responsible for managing a team and driving business growth through strategic initiatives and continuous optimization.
  • Perform daily account management and optimization on Google Ads and other search platforms.
  • Create and execute strategies for Campaign Structuring, Targeting, Creatives, and Paid Search initiatives to exceed client goals.
  • Lead and manage a team, fostering their growth and planning personal development programs.
  • Generate and present weekly and monthly client reports, showcasing key metrics and business growth.
  • Monitor web analytics dashboards and reporting tools to identify key areas of importance.
  • Communicate project development, timelines, and results to the team and management.
  • Understand and stay current on industry trends, the competitive landscape, and internal product developments.
Required Skills and Qualifications
  • Proven experience in Search Engine Marketing (SEM) and Paid Search (PPC).
  • In-depth knowledge of Google Ads (Search, Display, Discovery, Performance Max, UACs, Youtube Ads) and Google Analytics.
  • An analytical approach, a data-driven thought process, and an optimization mindset.
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Excellent communication and interpersonal skills.
  • The ability to learn new industries and apply this knowledge to achieve client goals.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, and project management skills.

This is a challenging and rewarding role that requires a unique blend of technical expertise, creative thinking, and business acumen. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply.

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