Digital Advertising Specialist

1 day ago


Thāne, Maharashtra, India beBeePerformance Full time ₹ 8,00,000 - ₹ 12,00,000

About the Role:

We're seeking a skilled Digital Advertising Specialist to spearhead campaign execution and optimization across Meta and Google platforms.

Key Responsibilities:

  • Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads.
  • Collaborate with creative and strategy teams to build high-performing campaigns.
  • Daily monitoring of campaign performance and optimization for conversions, return on ad spend, and cost per conversion.
  • A/B testing on creatives, audience segments, and landing pages.
  • Generating campaign performance reports and insights using analytics tools.

Required Skills and Qualifications:

  • 2–3 years of experience in running Meta & Google Ads campaigns.
  • Strong understanding of paid media KPIs like click-through rate, return on ad spend, cost per click, and cost per conversion.
  • Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics.
  • Data-driven mindset with a keen eye for campaign insights and optimizations.
  • Ability to manage multiple campaigns across different industries or verticals.

Bonus Points If You Have:

  • Experience with remarketing, lookalike audiences, and funnel-based targeting.
  • Experience working in a creative/digital agency environment.
  • Certification in Google Ads or Meta Blueprint.


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