
Senior Digital Advertising Specialist
2 days ago
We are seeking a highly skilled professional to manage and optimize paid media campaigns across various digital platforms. As a key member of our paid media team, you will be responsible for executing and optimizing campaigns to drive measurable results.
Key Responsibilities:
- Manage and execute paid advertising campaigns on Google Ads platforms, focusing on driving tangible outcomes for clients.
- Create and manage keyword lists, structure campaigns, and ensure proper mapping to ad groups and landing pages.
- Understand client business objectives and formulate effective strategies to meet their goals.
- Monitor campaign performance and make data-driven decisions to optimize ROI.
- Analyze campaign performance and provide regular reports to clients on a weekly and monthly basis.
- Optimize campaigns across all channels (search, display, shopping, YouTube) to ensure maximum effectiveness and alignment with client objectives.
Skills Required:
- Strong experience in Google Ads (Search, Display, YouTube, Shopping)
- Hands-on expertise in PPC and Search Engine Marketing
- Proficient in Google Analytics for performance analysis
- Familiarity with Digital Marketing principles and tools
- Experience with Mobile App Campaigns (optional) and Google Shopping Campaigns
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