Digital Marketplace Strategist

2 days ago

Jaipur, Rajasthan, India The Wellness Shop Full time
Job Title:

E-Commerce Manager

About The Wellness Shop

The Wellness Shop is a leading personal care clean beauty brand committed to providing high-quality products that promote wellness and natural beauty. With a focus on clean ingredients and sustainability, we aim to empower individuals to embrace a healthier lifestyle.

Role Summary

We are seeking an experienced E-Commerce Manager to oversee the growth and optimization of our online market presence. This role will involve coordinating marketing efforts, managing inventory, and analyzing sales data across various platforms.

Key Responsibilities
  • Inventory Management: Ensure efficient management of inventory across multiple online marketplaces, including monitoring stock levels, coordinating fulfillment processes, and maintaining accurate product availability.
  • Listing Creation and Optimization: Create compelling and optimized product listings for all marketplaces, including writing engaging product descriptions, selecting appropriate images, and incorporating relevant keywords to improve search visibility and conversion rates.
  • Marketing Strategy Development: Develop and execute marketing strategies for all online marketplaces, including identifying and leveraging promotional opportunities, optimized pricing strategies, and creating engaging content such as guides, banners, HTML templates, and email campaigns.
  • New Marketplace Research: Stay updated on emerging online marketplaces, conduct research on their logistical requirements and pricing structures, and make recommendations for expansion to maximize our brand's reach and sales potential.
  • Competitive Pricing Analysis: Regularly monitor and analyse competitive listings and pricing strategies across all marketplaces, making necessary adjustments to maintain competitiveness and drive sales.
  • Customer Feedback and Marketplace Health Monitoring: Monitor customer feedback and reviews, address any issues or concerns promptly, and identify opportunities for improvement. Stay updated on marketplace policies and guidelines to ensure compliance.
  • Back-end Tools and Processes Understanding: Develop and maintain a detailed understanding of the back-end tools, processes, and systems used for marketplace management. Continuously stay updated on platform updates and enhancements.
  • Marketplace Metrics and Sales Analysis: Monitor, analyse, and report on marketplace metrics, sales performance, and trends. Utilize data insights to identify areas for improvement, optimize sales strategies, and support forecasting and decision-making processes.
Requirements
  • Bachelor's Degree in business, marketing, data sciences, or a related field.
  • 8+ years of experience in e-commerce, online marketing, or a related field.
  • Knowledge of Amazon PPC: Possess a strong understanding of Amazon Pay-Per-Click (PPC) advertising and implement effective strategies to increase visibility and drive sales.
  • Preferred experience in buying and selling on Amazon, Myntra, Nykaa, or similar platforms.
  • Preferred knowledge of listing processes on various marketplaces.
  • Excellent written and verbal communication skills.
  • Strong interpersonal skills with the ability to work collaboratively in cross-functional teams.
  • Exceptional attention to detail and the ability to manage multiple tasks and projects simultaneously.
  • Proficiency in analyzing marketplace data and sales analytics for forecasting and decision-making.
  • Experience in merchandising, online marketing, and/or e-commerce is preferred.
  • Familiarity with product listings, data feeds, email marketing, search engine marketing, and Google Analytics is strongly preferred.
  • Ability to work under pressure in a fast-paced team environment while meeting critical deadlines.
  • Proficiency with Microsoft Office, including Excel and PowerPoint, and the ability to quickly adapt to new systems and software.
Estimated Salary Range

₹1,200,000 - ₹1,800,000 per annum

Benefits

We offer a comprehensive benefits package, including medical insurance, retirement savings plan, paid time off, and professional development opportunities.

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