
Business Growth Leader
1 week ago
Job Title: Business Growth Leader
About the Role:
We are seeking a seasoned marketing professional to drive business growth and oversee user and merchant expansion across our entire lifecycle, from performance marketing to retention strategies.
About You:
You should be a strategic thinker with hands-on execution capability. You have 8-10 years of experience in marketing and have worked across both B2C and B2B funnels.
Your Key Responsibilities:
- Plan and manage paid campaigns (Google, Meta, LinkedIn)
- Drive app installs, signups, merchant acquisition and engagement
- Design lifecycle journeys (email, push, in-app) to improve customer lifetime value and reduce churn
- Run A/B tests, segment users, and personalize communication
- Track and optimize customer acquisition cost, customer lifetime value, retention, CPA, ROAS
- Own agency relationships and budgets with hands-on execution capability
Requirements:
- 8-10 years in marketing
- Experience across both B2C and B2B funnels
- Proficient in tools like Google Analytics, AppsFlyer, HubSpot
- Strong analytics and experimentation mindset
- Fintech/app/payments background is a strong plus
What We Offer:
A rare opportunity to build marketing engines from scratch and shape the future of digital payments.
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