Digital Business Leader

3 days ago


Salem, Tamil Nadu, India beBeeMarketer Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Description

The Lead – Website & Social Commerce role combines financial ownership, marketing leadership, and commerce strategies to maximize revenue and profitability.

You will drive business growth by experimenting with new models, collaborating with stakeholders, and delivering exceptional customer experience across all digital touchpoints.

  • Own the profit-and-loss for direct-to-consumer (D2C) and social commerce channels.
  • Proactively explore new commerce models, innovative campaigns to maximize revenue.
  • Optimize marketing spends while improving return on investment.
Key Performance Indicators
  • Achieve D2C revenue targets and deliver profitable unit economics.
  • Grow social commerce revenue contribution to overall digital profit and loss.
  • Drive double-digit year-over-year growth in D2C transactions and customer acquisition.
Requirements
  • Experience in financial management and scaling D2C businesses.
  • Expertise in website commerce platforms, search engine optimization, search engine marketing, geographic targeting, and social commerce ecosystems.
  • Hands-on knowledge of performance marketing tools and affiliate management.


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