Ayurvedic Brand Manager

4 hours ago


Delhi, Delhi, India Kapiva Full time

About Kapiva

Kapiva is India's first modern holistic Ayurvedic brand, delivering innovative solutions to millennials. Our ethos is centered around efficacy by creating a balance between ancestral scriptures and modern-day technology to provide effective solutions for common lifestyle issues like digestion, hair & skin, weight management, diabetes, hypertension, and more.

We are looking for a highly motivated and self-driven Ayurvedic Brand Manager who can support our brand building efforts on various solution areas under the Kapiva portfolio of products.

The ideal candidate should have a strong understanding of the target audience, their triggers, and barriers; competitive landscape, etc. They should also be able to drive measurement and learnings for various marketing initiatives and collaborate with cross-functional teams and external partners/agencies/vendors.

Job Responsibilities:

  • Project management of task items basis strategic objectives for the solution area(s)
  • Market Understanding: Understanding of the TG, their trigger & barriers; competitive landscape, etc
  • New Products Development (NPD): Helping in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc
  • Communication Development: Assist in managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc
  • Data Analytics: Actively driving measurement & learnings for various marketing initiatives
  • Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross-functional teams and external partners/agencies/vendors

Requirements:

  • Bachelor's degree in Communication, business administration, or related field
  • ~0-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing
  • Highly motivated & self-driven, enthusiastic team player
  • Ability to manage multiple projects simultaneously
  • Passionate about building a consumer brand

About the Role:

The Ayurvedic Brand Manager will play a critical role in supporting our brand building efforts and driving business targets. The ideal candidate should be highly motivated and self-driven with excellent communication and project management skills.

Location: Bangalore

Estimated Salary: ₹600,000 - ₹800,000 per annum based on experience


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