Content Strategist

7 days ago


Delhi, Delhi, India Ayuvya Ayurveda Full time
About Us

Ayuvya Ayurveda is a pioneer in holistic health and wellness, committed to integrating traditional Ayurvedic practices with modern needs.

Our mission is to provide natural and effective solutions for a healthier lifestyle by blending the ancient wisdom of Ayurveda with contemporary wellness requirements.

We are dedicated to bringing the richness of Ayurvedic tradition into the modern world, offering quality products through our Ayuvya app, your one-stop destination for all Ayurvedic health and beauty needs.

Job Description

Salary: $60,000 - $80,000 per year

Job Title: Content Strategist - Ayurvedic Wellness Expert

Location: Remote or Onsite ( Negotiable)

Responsibilities

We are seeking an experienced Content Strategist to join our team as an Ayurvedic Wellness Expert. In this role, you will be responsible for creating impactful, creative, and engaging content for various digital platforms, including social media ads, promotional materials, marketing ads, blogs, and web content.

You will craft engaging narratives that embody the client's unique brand personality and communication style, develop SEO-friendly content to enhance organic search performance when required, design catchy slogans, attention-grabbing headlines, and copy that complements visual elements in META ads.

Key Responsibilities:

  • Contribute to paid advertising efforts by crafting creative copies for various platforms such as Facebook, Google, Instagram, and others.
  • Support the creation of integrated marketing campaigns, maintaining message consistency across all channels.
  • Maintain uniform messaging across digital platforms
  • Collaborate with design and video team to ensure harmony between textual and visual elements.
  • Review and refine content for precision, coherence, grammatical accuracy, and proper spelling.
  • Verify that all copy adheres to brand guidelines and is flawless prior to publication.
  • Examine content and campaign effectiveness, utilizing data to enhance future copywriting efforts.
  • Collaborate with the social media team to evaluate engagement metrics and adjust copy strategies accordingly.
  • Keep abreast of digital marketing innovations, social media platform developments, and emerging content strategies.
  • Modify copywriting approaches based on industry shifts and evolving needs.

Requirements

  • Proven work experience as a Content Strategist, Copywriter, or a similar role.
  • Experienced in doing research using multiple sources.
  • Excellent writing and editing skills in English.
  • Minimum 1 year of experience.

Benefits

We offer a competitive salary, comprehensive benefits package, and opportunities for growth and development.


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