Senior Performance Marketing Strategist
3 weeks ago
About Omaza Innovations LLP:
We are a rapidly growing tech company specializing in managing multiple social and real-money gaming apps. Our core strength lies in driving exceptional results through data-driven strategies and innovative solutions.
With a robust month-on-month growth rate of 15%, we are on track to scale our operations and achieve significant milestones in the industry.
About the Role:
We are seeking an experienced and data-driven Senior Growth Manager to lead performance marketing efforts across all platforms. The ideal candidate will be a seasoned professional with a strong background in digital marketing and a proven track record in driving business growth.
Key Responsibilities:
- Develop Comprehensive Strategies: Design and implement data-driven performance marketing strategies to drive growth and ROI across all digital platforms.
- Campaign Management: Oversee end-to-end campaign execution, including planning, budgeting, targeting, optimization, and reporting across channels like Google Ads, Meta (Facebook/Instagram), and others.
- Data-Driven Insights: Utilize analytics tools to track, measure, and optimize performance metrics such as CPC, CPA, ROAS, and conversion rates. Provide actionable insights to improve campaigns continuously.
- Audience Segmentation: Leverage customer data to create targeted and personalized campaigns that resonate with diverse audience segments.
- Cross-Platform Expertise: Ensure consistent and effective marketing communication across all digital touchpoints.
- Stakeholder Collaboration: Work closely with the creative, content, and sales teams to align marketing campaigns with business objectives.
- Innovation: Stay updated on the latest industry trends, tools, and best practices to drive innovation in performance marketing.
Required Skills & Qualifications:
- 8-10 years of experience in performance marketing
- Strong expertise in digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
- Analytical mindset with proficiency in tools like Google Analytics, SEMrush, and other marketing automation platforms.
- Excellent understanding of audience targeting, segmentation, and conversion optimization.
- Strong project management skills with the ability to multitask and meet tight deadlines.
- Exceptional communication and collaboration skills.
- Creative thinking paired with a data-driven approach to problem-solving.
The ideal candidate will have a strong background in digital marketing, with a proven track record of driving business growth. The estimated salary for this role is ₹60 lakhs per annum, making it an attractive opportunity for experienced professionals.
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