Retail Growth Leader

Area Business Manager

The Area Business Manager plays a pivotal role in driving business growth, operational excellence, and team development across a cluster of retail outlets within a designated region.

This position requires a unique blend of strategic planning, hands-on execution, and strong people management skills to achieve ambitious sales and profitability targets.

Main Responsibilities

• P&L Management: Optimize store profitability by closely collaborating with the business team to meet revenue and cost targets. Drive in-store sales through enhanced customer engagement while strategically managing operational costs.
• Change Management Leadership: Spearhead and implement business strategic initiatives and change programs within your area, ensuring smooth transitions and team adoption of new processes, technologies, and customer engagement strategies.
• Employee Retention & Development: Recruit, develop, motivate, and retain high-performing store teams. Foster a positive, collaborative, and engaging work environment that encourages growth and reduces attrition.
• Customer Experience & Retention: Ensure delivery of an unparalleled customer experience across all stores, focusing on educating customers about personalized plans, driving strong customer engagement and retention that translates into increased online sales and brand advocacy.
• Performance Reporting & Insights: Analyze key performance indicators (KPIs) and operational data for your area, generating comprehensive reports, and providing actionable insights and recommendations to the business team.
• SOP Adherence & Operational Excellence: Ensure strict adherence to Standard Operating Procedures (SOPs) provided by the business team, maintaining consistent brand standards, visual merchandising guidelines, and operational efficiency.
• Strategic Collaboration: Work closely with the business team to implement national strategies at a local level, providing valuable market feedback and contributing to the continuous evolution of the retail model.
• Market Intelligence: Stay informed about local market trends in health, wellness, and hair care, competitor activities, and customer feedback to inform regional strategies and contribute to broader business development.
• Audit Management: Be accountable for the successful execution of all internal and external audits within the area, including pre-audit preparation, active participation during the audit process, and diligent follow-up on all audit findings and recommendations.

Educational Background

• Bachelor's degree in Business Administration, Retail Management, Marketing, or a related field (preferred).

Professional Experience

• 7-8 years of experience with a Bachelor's Degree or 2-3 years of experience with a Master's Degree from a Tier 1/Tier 2 MBA college.

Key Skills

• Proven track record in managing Store level P&L and driving financial results.
• Demonstrated experience in leading and successfully implementing change management initiatives.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Exceptional leadership, team-building, and interpersonal communication skills.
• Ability to inspire, motivate, and develop a high-performing team, emphasizing customer education and personalized solutions.
• Strong organizational skills and attention to detail, with a commitment to operational excellence.

Leadership

• Proven ability to lead, mentor, and scale large teams (30+ indirect reportees).

Strategic Vision

• Capacity for annual business planning, sales forecasting, and market opportunity visualization.

Financial Acumen

• Strong P&L management, cost control, and budget oversight.

Operational Mastery

• Deep understanding of retail operations, compliance, and store hygiene.

Sales Driver

• Consistent track record of achieving and exceeding challenging sales targets and driving revenue growth.

Customer Escalation Management

• Handle ground-level customer escalations and report them to the business team.

Communication

• Excellent interpersonal, presentation, and negotiation skills.

Problem-Solver

• Logical decision-making in high-pressure situations, with a focus on remedying discrepancies.

Adaptability

• Ability to initiate and manage change effectively within the organization.