Performance Marketing Lead

3 days ago


Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 25,10,000
Senior Manager Performance Marketing Job Description

Job Summary:

We are seeking a highly skilled and experienced Senior Manager Performance Marketing professional to join our dynamic marketing team. The ideal candidate will have a strong background in performance marketing, with a focus on international campaigns.

Key Responsibilities:

  • Develop and implement performance marketing strategies across various digital channels, including Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant platforms.
  • Conduct in-depth market research and analysis to identify key trends, target audiences, and competitive landscape in international markets.
  • Optimize campaigns to maximize ROI, leveraging analytics and A/B testing to refine ad creatives, landing pages, and bidding strategies.
  • Collaborate with the content and creative teams to develop compelling ad copy, visuals, and videos that resonate with global audiences.
  • Monitor and analyze campaign performance metrics, providing detailed reports and insights to senior management.
  • Manage international teams to ensure campaigns are tailored to local markets, addressing cultural nuances and language requirements.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field. A Master's degree or relevant certifications (e.g., Google Ads, Facebook Blueprint) is a plus.
  • 7+ years of experience in performance marketing, with a strong emphasis on international campaigns.
  • Proven expertise in managing large-scale PPC, display, retargeting, and social media advertising campaigns.
  • Strong analytical skills, with proficiency in using tools such as Google Analytics and marketing automation platforms.
  • Excellent understanding of digital marketing concepts, SEO, and conversion rate optimization.
  • Ability to work in a fast-paced, results-oriented environment and handle multiple projects simultaneously.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Preferred Qualifications:

  • Strategic thinking and problem-solving skills to drive business growth.
  • Leadership and teamwork skills to lead high-performing teams.
  • Data-driven approach to optimize campaigns and achieve measurable results.


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