Performance Marketing Lead

1 week ago

Mumbai, Maharashtra, India Drip Capital Full time

The Role

We're looking for a Performance Marketing leader to drive growth in the US market — our largest and

fastest-growing region. You'll own and execute high-impact digital campaigns to drive brand awareness

and inbound lead generation, working hand-in-hand with sales, content, and product marketing teams.

This is not just another "set-it-and-forget-it" role. We're looking for a doer, a tinkerer, a strategic thinker

with a performance mindset who's ready to move fast and scale faster.

What You'll Be Doing

● Strategy & Execution: Own and execute the end-to-end performance marketing strategy across

paid (Google Ads, , Display, etc.) and unpaid (SEO, content marketing, etc.) channels.

● Team Leadership : Manage and mentor a cross-functional team of content creators, campaign

managers, and SEO specialists to deliver consistent brand and lead generation outcomes.

● SEO Ownership: Drive organic visibility through a data-driven SEO roadmap. Collaborate with

content and product teams to ensure alignment with SEO best practices.

● Campaign Management: Plan, implement, and optimize integrated marketing campaigns that

clearly articulate product value propositions to our B2B target audience.

● Analytics & Optimization: Analyze performance data to continuously improve conversion

metrics, CAC, and overall marketing ROI.● US Market Focus: Design and tailor campaigns specifically for the US B2B landscape, ensuring

messaging, channels, and tactics are localized and effective.

● Cross-functional Collaboration: Work closely with Product, Sales, and Founders to align on

growth goals and messaging consistency.

What Makes You a Great Fit

● 8- 10 years of progressive experience in B2B marketing, with a strong focus on performance

channels.

● Demonstrated success in managing both paid and organic marketing strategies.

● Deep understanding of SEO principles and content strategy.

● Experience in US B2B markets is a must.

● Proven leadership capabilities and ability to inspire and guide a team.

● Strong analytical mindset with comfort in using data to make informed decisions.

● Excellent written and verbal communication skills

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