Performance Marketing Manager/Lead

5 days ago

Mumbai, Maharashtra, India Kiro Beauty Full time

Job Location :  Nariman Point, Mumbai

What we are looking for

We are looking for you if you are inspired by the vision of building India's first global premium beauty house which is dynamic and beautifully crafted with consumer centric and world class Clean Beauty products.

Overall objective of the Role: 

Performance Marketing Manager shall be responsible for the management of digital accounts across marketplaces. The Performance Marketing Manager drives the commercial performance through systematic campaign-specific results and overall measurement. The Performance Marketing Manager shall work closely with all marketing teams in target-setting as well as post-campaign evaluations.

Responsibilities 

·       Build a robust short & long-term Digital Performance Marketing/ Marketplace strategy and help implement the same to maximize ROI while also building brand awareness.

·       Acquisitions & Traffic Growth Bringing CAC down with a steady focus on quality user growth & retention.

·       Identify trends and insights and optimize spend and performance based on the insights.

·       Plan, execute, and measure experiments and conversion tests. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.

·       Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) and the business impact.

·       Drive campaigns from planning to execution and beyond to meet key performance metrics

·       Manage programmatic & biddable platforms like Google AdWords, Facebook, etc.

·       Own all performance platform delivery and proactively identify and suggest next steps for better CPAs. 

·       Ensure campaigns are optimized to maximize efficiency and minimize wastage.

·       To grow Digital Acquisition & Revenue: Holds direct responsibility for driving traffic, conversion and ROI for all digital acquisition channels, including paid search, natural search/SEO, affiliate, remarketing, display, email and some social media.

·       Building GTM Strategies and working on PPC Campaign Management with an Annual budget

·       Achieve sales targets within earmarked marketing budgets, by driving all paid marketing efforts and optimizing cost of acquisition.

·       Planning E-commerce strategies, for paid campaigns on Amazon, Nykaa, etc

  • Stay up-to-date with marketplace policies, changes, and best practices to ensure compliance.- 
  • Connect with Online Stores like Nykaa, Amazon etc. for the implementation of market strategies.

·       Heading Facebook Marketing and Affiliates Marketing 

·       Improve ROAS by restructuring campaigns in Facebook

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