enParadigm - Marketing Lead - B2B Segment

3 weeks ago


Mumbai, Maharashtra, India enParadigm Performance Solutions Pvt. Ltd Full time

Job Description: Marketing Lead

Mumbai

At enParadigm, we build cutting-edge learning simulations and AI-driven platforms that transform how enterprises develop leaders and drive change. We are backed by SALT Partners and Cornerstone Venture Partners and 've worked with 500+ brands like Amazon, Coca-Cola, and Infosys. We are looking to grow exponentially in the next few years and need a Marketing Lead who can power this growth.

What You'll Really Do

- Own the marketing calendar and deliver practical, sharp B2B campaigns that generate sales meetings and conversations, not just clicks and impressions.

- Come up with breakthrough marketing initiatives that challenge "this is how it's done" thinking.

- Partner closely with the sales, product, and solutions team to move the sales pipeline.

- Drive execution across email, LinkedIn, events, and more with an outcome-driven approach.

- Leverage tools and AI platforms for the creation of marketing and sales collaterals across various formats and mediums relevant to target customers.

- Lead a sharp team, while staying deeply hands-on yourself.

This Role is for you if.

- You are an MBA grad with 5+ years into your marketing career, with strong B2B experience.

- You are equally comfortable thinking and doing - you don't just manage, you make things happen.

- You think like a founder - practical, agile, and resourceful.

- You thrive in fast-paced, iterative environments.

- You are fascinated by what makes AI and Learning tick.

- You value output over optics - and clarity over jargon.

This Role Is NOT For You If...

- You rely on agencies or big budgets to get work done.

- You think marketing = branding = 12-month playbooks.

- You reduce marketing to just digital tactics.

- You intellectualize more than you ship.

Why This Role Matters (To You & Us)

You'll shape marketing at a high-growth product company, working directly with founders. You'll have room to experiment, move fast, and make your work visible and valuable - inside and outside the org. If you're excited by building momentum and business outcomes, and not by run-of-the-mill campaigns and vanilla vendor executions, come join us.

(ref:iimjobs.com)

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