B2B Marketing Lead – Jewelry

2 weeks ago

Mumbai, Maharashtra, India Jewel Fx - Jewellery Design & Visualisation Studio Full time

About Us

Jewel Fx is a creative design agency serving the global jewelry industry, offering CAD, rendering, and visualization and bespoke jewelry services to retailers, wholesalers, and e-commerce brands. Our upcoming MTO (Make-To-Order) Suite is a first-of-its-kind B2B platform that enables retailers to place and manage bespoke jewelry orders seamlessly.

We are looking for a B2B Marketing Manager  to lead demand generation, performance marketing, and brand positioning for both Jewel Fx and the Make To Order Suite . This role will require you to think strategically while being hands-on with execution.

Key Responsibilities

Demand Generation & Lead Acquisition

  • Develop and execute B2B lead-gen strategies  targeting jewelry retailers, wholesalers, and e-commerce brands globally.
  • Run and optimize  Ads, Google Ads , and niche industry campaigns.
  • Manage email marketing & automation workflows  to nurture leads.
  • Build and execute  outreach and email marketing strategies
  • Track and optimize lead funnels across channels
  • Coordinate with sales & customer success teams to align marketing activities with revenue targets.

Content & Brand Strategy

  • Collaborate with freelancers/agencies to create case studies , pitch decks , website content , carousels , and reels
  • Manage the Jewel Fx website and keep content updated and SEO-optimized
  • Develop and maintain brand tone, templates, and visual language

Brand & Content Marketing

  • Create case studies, presentations, and product collateral  for Jewel Fx & MTO Suite.
  • Develop content marketing strategies  including blogs, videos, and social media content relevant to the jewelry industry.
  • Oversee website content  and landing page optimization for lead capture.

Founder Branding

  • Ghostwrite or coordinate weekly  posts  and video content
  • Organize and promote webinars , speaking engagements , and thought-leadership opportunities
  • Build a personal brand roadmap to attract leads and establish industry authority

Market Positioning & Outreach

  • Identify and manage partnerships  with trade associations, marketplaces, and industry influencers.
  • Plan event & trade show participation , including virtual showcases.

Marketing Operations & Reporting

  • Use tools like Zoho CRM , Google Analytics , and campaign dashboards to track ROI
  • Coordinate with performance marketers, video editors, and content writers
  • Own the monthly marketing calendar and manage budgets

Requirements

  • 3–5 years of  B2B marketing experience , ideally in SaaS, luxury goods, jewelry, or creative services.
  • Experience with  , cold email tools , and performance marketing
  • Sharp eye for visual storytelling  and brand positioning
  • Strong writing, communication, and project management skills
  • Comfortable working in a small, fast-paced team with high ownership
  • Strong grasp of  B2B marketing funnels and account-based marketing (ABM) .

Nice to Have

  • Familiarity with the jewelry industry  or creative/3D services
  • Past work with founders or startups  to build a personal brand

Why Join Us

  • Be a part of a high-growth, global-facing creative-tech agency
  • Work directly with the founder and learn the business end-to-end
  • Take ownership and shape the company's marketing strategy from the ground up
  • Flexible work style, flat structure, and strong creative freedom
  • Opportunity to market two unique brands  – one in creative services, one in SaaS.
  • A fast-paced, innovative environment.

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