Senior Marketing Executive

2 days ago

Mumbai, Maharashtra, India beBeeMarketing Full time US$ 80,000 - US$ 1,20,000
About Us

At our organization, we are on the hunt for a B2B Marketing Strategist - USA Market. As head of marketing for this exciting role, you will lead our efforts to attract and retain clients across the jewelry retail, fashion, hospitality, and other business sectors.

We are looking for an innovative and results-driven professional with experience in digital strategy, omnichannel marketing, and technology adoption. The ideal candidate will have a proven track record of success in B2B marketing, with a strong background in luxury goods, fashion, or similar industries.

The Key Responsibilities:

  • Develop and execute a robust B2B marketing strategy across digital, trade, and experiential channels.
  • Identify and pursue high-value segments aligned with industry trends, focusing on mid-range ($5K–$100K) and bespoke luxury clients.
  • Elevate brand positioning in the U.S. market by emphasizing value, exclusivity, sustainability, and digital innovation.
  • Oversee the development of a polished, SEO-optimized B2B website showcasing product range, craftsmanship, brand story, and ethical commitments.
  • Leverage social media platforms for visual storytelling, valuable content, and audience building.
  • Drive inbound lead generation via targeted search ads, email marketing, and industry-specific platforms.
  • Deploy data analytics, CRM tools, and personalization to nurture B2B relationships.
  • Orchestrate pop-up showroom events, exclusive client previews, and curated styling sessions in luxury or wholesale settings.
  • Participate in trade shows, B2B jewelry fairs, and curated industry events for direct engagement and lead generation.
  • Create thought-leadership content to reinforce brand credibility and B2B differentiation.
  • Identify and collaborate with regional influencers and KOLs to extend B2B reach and authenticity.
  • Form strategic alliances with complementary B2B partners for joint campaigns, co-branded events, or collection showcases.
  • Test and implement digital tools to elevate client experience and operational efficiency.

Required Qualifications & Skills:

  • Bachelor's or Master's in Marketing, Business, Luxury Management, or related field.
  • Minimum 3 years in B2B marketing; experience in jewelry, luxury goods, fashion, or similar is a plus.
  • Proven capability in digital strategy, omnichannel marketing, and technology adoption.
  • Familiarity with CRM, analytics platforms, and marketing automation tools.
  • Exceptional storytelling, visual communication, and negotiation abilities.
  • Comfortable representing the brand at trade shows and client-facing events.

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