Luxury Brand Manager

2 days ago

Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 22,00,000
Job Title

Brand Marketing Director

Position Summary

Seeking a seasoned Brand Marketing Director to lead marketing efforts and brand positioning in the luxury travel space. Based in Ahmedabad, this role demands a blend of creativity, leadership, coordination, and digital fluency.

Key Responsibilities
  • Strategy & Planning
    • Develop and execute integrated marketing plans aligned with business goals and luxury brand positioning.
    • Define clear marketing KPIs in line with lead generation, brand engagement, and ROI objectives.
  • Digital & Social Media Management
    • Oversee marketing activities across Meta (Facebook), Instagram, LinkedIn, YouTube, and WhatsApp Business API (WABA).
    • Coordinate with external agencies to execute targeted paid campaigns, content calendars, and performance tracking.
    • Monitor platform analytics and optimize content strategies for engagement and conversion.
  • Internal Coordination & Stakeholder Management
    • Serve as the marketing liaison with internal departments including Sales, Product, Operations, and Customer Experience.
    • Ensure timely collection and dissemination of information required for marketing activities.
    • Report regularly to key stakeholders with campaign updates, departmental progress, and actionable insights.
  • Content & Creative Direction
    • Supervise content development including social media posts, blogs, newsletters, and campaign creatives.
    • Ensure messaging reflects the brand's tone, values, and premium positioning in the luxury travel segment.
    • Coordinate with designers, content creators, and agency partners for timely deliverables.
  • Campaign Management & Lead Generation
    • Execute and monitor brand and lead generation campaigns across digital platforms.
    • Track inquiries, engagement, and conversions through CRM tools, and share actionable insights with the Sales team.
    • Assist in planning client engagement activities, online contests, and promotional strategies.
  • Reporting & Analysis
    • Analyze campaign performance data and share concise reports with key stakeholders.
    • Recommend improvements based on marketing trends, analytics, and competitor benchmarking.
Required Qualifications & Skills
  • Bachelor's or Master's degree in Marketing, Communications, or related field.
  • 4–6 years of relevant marketing experience, preferably in the luxury, hospitality, or travel industry.
  • Strong understanding of digital and social media marketing tools and analytics.
  • Prior experience managing external agencies and small in-house teams.
  • Excellent communication, time management, and multitasking skills.
  • Highly organized with a strong sense of accountability and ownership.
  • Creative flair with an eye for design, luxury aesthetics, and storytelling.

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