
Elevate Luxury Travel Brands
21 hours ago
Job Title: Digital Marketing Manager
- Lead marketing efforts and brand positioning in the luxury travel space.
- Manage a small internal team, coordinate with external agencies, and align daily with the Chief Operating Officer to ensure timely execution and brand consistency across all channels.
- Strategy & Planning
- Develop and execute integrated marketing plans aligned with business goals and luxury brand positioning.
- Define clear marketing KPIs in line with lead generation, brand engagement, and ROI objectives.
- Digital & Social Media Management
- Oversee marketing activities across Meta (Facebook), Instagram, YouTube, and WhatsApp Business API (WABA).
- Coordinate with agencies to execute targeted paid campaigns, content calendars, and performance tracking.
- Monitor platform analytics and optimize content strategies for engagement and conversion.
- Internal Coordination & Stakeholder Management
- Serve as the marketing liaison with internal departments including Sales, Product, Operations, and Customer Experience.
- Ensure timely collection and dissemination of information required for marketing activities.
- Report daily to the Chief Operating Officer with key updates, campaign status, and departmental progress.
- Content & Creative Direction
- Supervise content development including social media posts, blogs, newsletters, and campaign creatives.
- Ensure messaging reflects the brand's tone, values, and premium positioning in the luxury travel segment.
- Coordinate with designers, content creators, and agency partners for timely deliverables.
- Campaign Management & Lead Generation
- Execute and monitor brand and lead generation campaigns across digital platforms.
- Track inquiries, engagement, and conversions through CRM tools, and share actionable insights with the Sales team.
- Assist in planning client engagement activities, online contests, and promotional strategies.
- Reporting & Analysis
- Analyze campaign performance data and share concise reports with the Chief Operating Officer.
- Recommend improvements based on marketing trends, analytics, and competitor benchmarking.
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