Senior Product Marketing Strategist

2 weeks ago

Gurgaon, Haryana, India beBeeProductMarketing Full time ₹ 18,00,000 - ₹ 22,00,000

About the Role:

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We are seeking a strategic Product Marketing Specialist to drive our go-to-market strategy, product positioning, and campaign execution.

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This role requires a professional with proven experience in B2B marketing, ideally in technology or manufacturing, who can translate complex technical solutions into impactful, customer-focused messaging that drives engagement and sales.

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Key Responsibilities include:

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  • Develop and execute product launch and go-to-market strategies">
  • Create and deliver compelling value propositions, product positioning, and messaging">
  • Conduct competitive analysis, customer insights, and market research to inform strategies">
  • Collaborate with sales, product management, and content teams for aligned execution">
  • Support demand generation programs and track campaign performance metrics">
  • Manage product lifecycle marketing, including updates, enhancements, and new releases">
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Deliver impactful marketing collateral such as brochures, case studies, whitepapers, and presentations. Train and enable the sales team with tools, messaging, and competitive positioning. Measure ROI of marketing initiatives and provide actionable insights for improvement.

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Key Result Areas (KRA) include:

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  • Successful and timely execution of product launches">
  • Increased market awareness and brand visibility for targeted products">
  • Growth in lead generation and conversion through campaigns">
  • Enhanced sales enablement and alignment with sales targets">
  • Effective positioning against competitors in the market">
  • Measurable improvements in customer engagement and campaign">
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The ideal candidate will have:

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  • A Bachelor's degree in Marketing, Business, or related field">
  • MBA or equivalent post-graduate qualification is a plus">
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Skillset Required includes:

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  • Strong B2B product marketing experience (preferably in tech/manufacturing)">
  • Proven expertise in product lifecycle marketing and GTM execution">
  • Proficiency in marketing automation tools, CRM, and analytics platforms">
  • Strong communication and presentation skills">
  • Ability to create impactful marketing content and messaging">
  • Analytical mindset with ability to derive insights from data">
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Benefits:

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  • Opportunity to work on high-profile projects and build a strong portfolio">
  • Chance to collaborate with cross-functional teams and develop valuable relationships">
  • Professional growth and development opportunities">
  • Competitive salary and benefits package">
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Join Our Team:

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If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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