Production Marketing Strategist

2 weeks ago

Gurgaon, Haryana, India beBeeProductManagement Full time ₹ 80,00,000 - ₹ 1,50,00,000
Job Description

The key objective of this role is to lead the product-planning processes for cross-functional teams.

  • Drive the product-planning processes for cross-functional teams.
  • Analyze customer needs, current market trends, and potential partnerships from an ROI and build-vs.-buy perspective.
  • Assess current competitor offerings and seek opportunities for differentiation.
  • Analyze product requirements and develop appropriate programs to ensure they're met.
  • Develop, implement, and maintain production timelines across multiple departments.
  • Appraise new product ideas and strategize appropriate go-to-market plans.
Responsibilities

As a Production Marketing Manager, you will be responsible for driving the execution of all processes in the product lifecycle.

  • Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch.
  • Translate product strategy into detailed requirements for prototyping and final development by engineering teams.
  • Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI.
  • Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization.
Required Skills and Qualifications

For this role, we are looking for individuals with strong experience in a dynamic product management role.

  • Strong experience in a dynamic product management role.
  • Proven success in overseeing all elements of the product development lifecycle.
  • High effectiveness in managing cross-functional teams.
  • Experience in delivering finely tuned product marketing strategies.
  • Exceptional writing and editing skills, combined with strong presentation and public speaking skills.
Preferred Skills and Qualifications

A bachelor's degree (or equivalent) in product design or engineering is highly desirable.

  • Bachelor's degree (or equivalent) in product design or engineering.
  • Five or more years of experience and proven track record.
  • Previous experience in software and web development.
  • Proven success as a product developer in a non-managerial role.
  • Demonstrable knowledge of SEM (search engine marketing) and online advertising.

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