Product Marketing Engineer

3 days ago

Gurgaon, Haryana, India QuickReply Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Team:

Marketing

Location:

Gurgaon, India

Posted:

September 2025

About

is a leading WhatsApp Marketing and Automation platform, helping thousands of B2C businesses power conversations and drive sales. We operate in a competitive market where a deep understanding of our product's technical advantages is key to winning. We are hiring for a strategic role to bridge the gap between our powerful technology and our market message.

About the Role: The Strategist and Growth-Driver

As our Product Marketing Engineer, you are the technical powerhouse of the marketing team. You possess a rare blend of deep technical aptitude and sharp marketing instincts. Your core responsibility is to translate our product's features, especially the complex and powerful ones into clear business value that resonates with prospective customers. You will spend your time mastering the product, building compelling demos that showcase our competitive advantages, and creating high-intent content for our website that drives user acquisition and adoption.

A Day in the Life Might Look Like -

  • Analyzing a competitor's new feature and building a demo in that highlights our superior approach.
  • Joining a product launch call to understand the technical details of an upcoming release.
  • Writing a bottom-of-funnel blog post comparing two different methods for integrating WhatsApp with an e-commerce backend.
  • Crafting the copy for a new website landing page focused on our API capabilities.
  • Working with the sales team to understand the technical questions that come up most often in demos.

Key Responsibilities:

  • Technical Value Translation:

Dive deep into the platform and translate its technical capabilities into compelling, benefit-oriented messaging for our website.
- Sales & Marketing Asset Creation:

Develop and maintain a library of powerful sandbox demos and technical assets that our marketing and sales teams can use to win deals.
- Demand Generation Content:

Author technically-rich content for our website, including blog posts, solution guides, and case studies, designed to attract qualified leads and drive conversions.
- Go-to-Market Support:

Collaborate closely with the product and marketing teams on new feature launches, providing the technical depth needed for effective positioning and messaging.
- Competitive Intelligence:

Maintain an expert understanding of the competitive landscape from a technical standpoint and create content that effectively differentiates our product.

The Ideal Candidate:

  • Has 3+ years of experience in a role that blends technology and business, such as Product Marketing, Sales Engineering, or Solutions Consulting for a B2B SaaS product.
  • Is technically adept and hands-on. You must be able to master a complex product quickly and have a strong, practical understanding of APIs, webhooks, and integrations.
  • Is a sharp, persuasive writer who can articulate not just
    how

a feature works, but
why

it matters to a business. A portfolio of relevant work is highly valued.
- Thinks strategically about the customer journey and how technical content can influence decisions at each stage.
- Is a strong collaborator who can effectively partner with engineering, sales, and marketing teams.

Within 3 months, you'll have:

  • Become a go-to technical expert for the marketing team.
  • Built a set of powerful demos for our key use cases.
  • Authored high-impact content for an upcoming product launch that has a measurable effect on lead generation.

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