Digital Campaign Strategist

12 hours ago


Thiruvananthapuram, Kerala, India beBeePerformance Full time ₹ 6,00,000 - ₹ 11,00,000
Job Title: Performance Marketing Specialist

A seasoned professional is required to spearhead paid media campaigns across multiple digital platforms.

  • Design, execute and optimize paid campaigns on leading digital platforms.
  • Monitor key performance indicators (KPIs) such as cost-per-click (CPC), cost-per-action (CPA), click-through-rate (CTR), return-on-ad-spend (ROAS) and provide regular performance reports.
  • Conduct comprehensive keyword research, competitor analysis and audience segmentation for targeted advertising.
  • Collaborate with creative teams to craft high-performing ad creatives and landing pages.
  • Continuously run A/B testing for creatives, copies and targeting strategies to enhance campaign effectiveness.
Key Requirements:
  • Expertise in Google Ads, Meta Ads and other prominent platforms.
  • Proficiency in campaign optimization and conversion tracking.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
Preferred Qualifications:
  • Google Ads and Meta Blueprint certifications.
  • Experience in agency environments with multi-client campaign management.


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