Digital Growth Specialist

2 days ago

Delhi, Delhi, India beBeePerformance Full time ₹ 17,00,000 - ₹ 30,00,000

Job Title: Performance Marketing Executive

About Savvytree has been replaced with the role of a dynamic marketing & communications agency. We are growing brands through strategy-first creativity.

We have delivered measurable impact through compelling storytelling and data-driven campaigns.

Our portfolio includes industry leaders like Titan World, IFFCO Urban Gardens, Zandu Care/ Emami, Helios - The Watch Store, Kaze living, Revive home, K2 india.

We provide services such as social media marketing, graphic design, performance marketing, search engine optimization, and integrated brand strategy—executed by a team of over 25+ creative strategists and marketers.

Requirements:

  • 1–3 years of experience in performance marketing / digital marketing, preferably at a digital marketing or creative agency (MANDATORY).
  • Hands-on experience with key digital advertising platforms, including Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.
  • Expertise in data analytics and reporting tools, such as Google Analytics and data visualisation tools.
  • Excellent communication and collaboration skills.
  • A/B testing and conversion rate optimisation experience.
  • Creative strategy for ads.

Key Roles and Responsibilities:

  • Strategy Development & Execution
    • Develop and execute end-to-end performance marketing strategies that align with client goals and drive measurable growth.
    • Ensure campaign objectives are clearly defined, executed, and optimized to achieve maximum ROI and customer acquisition.
  • Multi-Channel Campaign Management
    • Plan, launch, and optimize paid marketing campaigns across Google Ads, Bing Ads, and key social platforms, including Meta (Facebook & Instagram), LinkedIn, etc.
    • Align messaging with brand tone while tailoring creatives and copy to each platform's best practices.
  • Data & Performance Analytics
    • Leverage tools like Google Analytics, Google Tag Manager, and platform-specific insights to track user behavior, campaign performance, and conversion pathways.
    • Use data to inform decisions and iterate on strategy for continuous improvement.
  • Budget & ROI Management
    • Conversion Rate Optimization: Continuously improve landing pages, ad creatives, and user experiences to maximise conversion rates and customer acquisition.
    • Manage and allocate digital advertising budgets effectively, ensuring optimal use of resources and cost efficiency.
  • Campaign Optimisation & Experimentation
    • Continuously A/B test creatives, ad copies, targeting, and bidding strategies to identify high-performing combinations.
    • Stay agile and responsive to market dynamics to meet evolving campaign objectives.
  • Innovation & Channel Exploration
    • Stay updated with digital marketing technologies, tools, and platforms, and assess their potential for enhancing campaign performance.
    • Monitor competitors' performance marketing strategies and identify opportunities for improvement and differentiation.
    • Recommend new performance marketing opportunities for both agencies and clients.
  • Collaboration & Communication
    • Collaborate cross-functionally with content, creative, strategy, and client servicing teams to ensure integrated campaign execution.
    • Present campaign insights, performance reports, and optimisation plans to internal stakeholders and clients.
  • Reporting & Insights
    • Prepare detailed campaign performance reports with actionable insights and strategic recommendations.
    • Analyse KPIs such as CTR, conversion rate, CAC, ROAS, and engagement metrics to drive future planning.

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