Digital Growth Specialist

2 days ago

Delhi, Delhi, India beBeePerformance Full time ₹ 9,00,000 - ₹ 12,00,000
About Our Team

We're a fast-growing organization that creates premium quality products for men, focusing on natural ingredients combined with modern technology for effective skin and hair care. Our goal is to provide superior absorption, enhanced efficacy, and exceptional results in every formulation.

About the Role

We're seeking a strategic Performance Marketing Specialist to drive measurable growth across digital channels. This role is responsible for planning, executing, optimizing, and scaling paid campaigns to maximize ROI and customer acquisition.

Key Responsibilities
  • Develop and execute comprehensive paid marketing strategies across Google Ads, Meta (Facebook & Instagram), YouTube, and other performance channels.
  • Analyze campaign performance daily, weekly, and monthly to ensure efficiency and effectiveness.
  • A/B test creatives, copies, landing pages, and targeting strategies to scale profitable campaigns.
  • Collaborate with internal creative, design, and content teams for campaign assets.
  • Manage budgets, track KPIs (ROAS, CPA, CTR, CAC), and build actionable performance reports.
  • Monitor customer journey funnels and suggest CRO strategies.
  • Identify and test new platforms, audience segments, and growth opportunities.
  • Partner with product and sales teams to align marketing with broader business goals.
Requirements
  • 2–5 years of experience managing performance marketing campaigns, particularly in D2C or consumer brands.
  • Proficiency in tools like Google Ads Manager, Facebook Business Manager, Google Analytics, and data visualization platforms.
  • Strong analytical and Excel/Google Sheets skills.
  • Understanding of attribution models, tracking tools, and marketing automation.
  • Ability to interpret data and translate insights into actionable strategies.
  • Prior experience managing significant ad spends is a plus.
Nice to Have
  • Experience with influencer amplification, affiliate marketing, or email flows.
  • Familiarity with Shopify or other e-commerce platforms.
  • A talent for storytelling through data and creativity.
Why Join Us?
  • Work on innovative projects
  • Collaborative team environment
  • Opportunity to own and scale digital growth strategy
  • Flexible work culture

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