Digital Growth Specialist

4 hours ago


Delhi, Delhi, India beBeePerformance Full time ₹ 15,00,000 - ₹ 20,00,000

Job Summary

We are seeking a Digital Growth Specialist to lead and manage performance marketing strategies for e-commerce platforms and Quick Commerce businesses.

Digital Strategy & Campaign Development:

  • Develop and execute comprehensive digital campaigns, including Display, Search, Top-funnel, and Lower-funnel initiatives.
  • Drive customer acquisition, retention, and revenue growth through paid search, display, remarketing, shopping, and affiliate channels.

Brand Metrics & Performance Management:

  • Own and optimize marketing budgets to deliver maximum ROI.
  • Deliver on brand metrics across the funnel: Discovery, Awareness, Engagement, Consideration, Conversions, and Organic Reach Growth.

Key Responsibilities:

  • Conduct A/B testing on creatives, ad copies, landing pages, and bidding strategies to drive efficiency.
  • Collaborate with the creative/content team to ensure compelling ad messaging and visuals.
  • Enhance product visibility by creating high-quality content, SEO optimization, and product description images for platforms.
  • Work closely with sales, category managers, and marketplace ad teams to align campaigns with business goals.
  • Track competitor activities and market trends to identify growth opportunities.

Requirements:

  • Strong understanding of performance marketing principles and strategies.
  • Experience in developing and executing comprehensive digital campaigns.
  • Ability to analyze campaign performance and make data-driven decisions.

Preferred Qualifications:

  • Knowledge of Google Analytics and other analytics tools.
  • Experience with A/B testing and experimentation.
  • Strong communication and collaboration skills.


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