Senior Marketing Specialist
4 days ago
Vodafone Idea Limited is a leading telecom service provider in India. We are committed to delivering delightful customer experiences and contributing to the creation of a truly digital India by enabling millions of citizens to connect and build a better tomorrow.
The company provides pan-India voice and data services across 2G, 3G, and 4G platforms. With a large spectrum portfolio, we are dedicated to making our customers future-ready with innovative offerings conveniently accessible through an ecosystem of digital channels and extensive on-ground presence.
We are proud to be an equal opportunity employer. At VIL, we believe that diversity makes us stronger. We strive for a collaborative and inclusive environment that encourages authenticity and fosters a sense of belonging. Our goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our values of passion, boldness, trust, speed, and digital.
Our recruiting efforts are directed towards attracting and retaining the best and brightest talents. Our endeavour is to be the first choice for prospective employees. We ensure equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
Job Purpose: Manage and grow prepaid revenue business for the circle by leveraging pillars of growth and growing subscriber base through effective retention strategies.
Key Result Areas Accountabilities: Drive crucial revenue agenda for the circle through effective UnR techniques; drive UL, grow PF, drive Combo Voucher, Combo to UL conversion, drive recovery from decay base, monitor and grow ARPU;
Continuously monitor and dialogue with CVM BDM to maximize revenue agenda through 121 campaigns; responsible for Subscriber Net Additions, Revenue Earning Subscribers on Unlimited, Non-Unlimited Portfolio; be part of Monthly, Quarterly, Annual Revenue Planning team with designing marketing initiatives on the same;
Plan and Execute Usage Retention initiatives along with CVM team and Sales team; identify market trends and Key opportunities for better execution of Prepaid products in different geographies across MAH;
Product Launch for UL, non UL, working in coordination with IN team, UAT team along with formulating GTM Planning, communication plan for New products; analysis of Product Interventions with BI team;
Competition Tracking;
Core Competencies: knowledge, experience, exposure to 121, CVM process handling shall be added advantage;
Excel, SAS, BI understanding of Prepaid Charging Systems, IN IT;
Must have technical, professional qualifications, MBA from reputed institute with 7 years of work experience;
Analytical and Data crunching skills, Knowledge of MS Excel;
Communication and presentation skills
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