
Customer Engagement Leader
2 days ago
Job Summary:
We are seeking a skilled Customer Engagement Leader to drive our consumer activation strategy.
About the Role:This is an exciting opportunity to lead a team of experts in designing and executing innovative campaigns that engage customers and drive business outcomes.
Key Responsibilities:- Develop and execute annual plans for customer engagement, including setting targets and measuring success
- Create clear strategies for each sub-brand to achieve business objectives and measure impact on the brand
- Build and maintain a consumer database and develop targeted marketing campaigns
- Promote cost-effective solutions and negotiate with vendors to optimize spend
- Identify new touch points to engage with customers, such as events, sponsorships, or product placements
- Design and deploy campaigns using technology, including AR/VR/Meta/Gaming
- Measure campaign effectiveness through metrics like productivity, sales lift, and brand health
- Maintain consumer data base creation and review finance tracker and SOP adherence periodically
- Manage agencies and ensure best practices are showcased
To be successful in this role, you will need:
- A strong understanding of consumer behavior and market trends
- Excellent leadership and communication skills
- Ability to think creatively and develop innovative solutions
- Strategic thinking and problem-solving skills
- Strong analytical skills and attention to detail
This role offers a competitive salary and benefits package, as well as opportunities for professional growth and development.
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