Customer Engagement Campaign Specialist

15 hours ago


Tirupati, Andhra Pradesh, India beBeeDeveloper Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Overview:

We are seeking a skilled developer to implement and optimize customer engagement campaigns using the Braze platform.

This role involves developing, configuring, and maintaining campaigns in Braze using Liquid templating and Canvas. Additionally, you will integrate Braze with backend systems via REST APIs, Webhooks, and SDKs.

The ideal candidate will have experience working with Braze platform, familiarity with Braze Currents and data streaming to external platforms, and excellent communication and documentation skills.

Key Responsibilities:
  1. Develop, configure, and maintain campaigns in Braze using Liquid templating and Canvas
  2. Integrate Braze with backend systems via REST APIs, Webhooks, and SDKs
  3. Implement event tracking, user attributes, and audience segmentation
  4. Collaborate with stakeholders to understand campaign requirements and translate them into Braze workflows
  5. Troubleshoot and optimize message delivery, personalization, and performance
  6. Ensure best practices in user privacy, compliance, and data security
  7. Provide technical support and training to internal teams on using Braze


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