Performance Driven Growth Strategist

1 week ago

Kanpur, Uttar Pradesh, India beBeeUserAcquisition Full time ₹ 15,00,000 - ₹ 25,00,000
Job Description

We are seeking a results-driven User Acquisition Manager to lead paid growth across multiple channels, ensuring that every dollar spent translates into measurable revenue. The ideal candidate will have a sharp focus on ROAS optimization and thrive on efficiency.

Key Responsibilities:

  • Plan, execute, and continuously optimize paid UA campaigns across various ad networks.
  • Develop and manage budgets with the goal of maximizing ROAS, not just installs or CTR.
  • Analyze deep-funnel metrics (e.g. payer conversion, ARPU, LTV) and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).
  • Build robust attribution models and cohort analyses using AppsFlyer, Adjust, or similar tools.
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
  • Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.

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