Brand Management Associate

1 month ago


Navi Mumbai, Maharashtra, India Reliance Retail Full time

Job Summary

As a key member of the Reliance Retail team, the Brand Management Assistant will be responsible for overseeing and developing marketing campaigns in conjunction with the sales team. This role requires a strong understanding of marketing principles and the ability to develop and execute effective marketing plans.

Key Responsibilities

  • Develop and implement annual operating plans for the brand, aligning with sales team goals and objectives.
  • Conduct weekly and monthly review reports to assess campaign performance and identify areas for improvement.
  • Manage end-to-end campaigns from conceptualization to execution, ensuring seamless coordination with internal teams and external vendors.
  • Maintain synergy in communications across all platforms, ensuring consistent brand messaging and tone.
  • Develop marketing plans and conceptualize advertising campaigns for the year, working closely with the sales team to ensure alignment with business objectives.
  • Support the manager in delivering on agreed activities, providing analytical insights and recommendations to drive business growth.
  • Devise and present innovative ideas and strategies for the brand, leveraging market trends and competitor analysis to inform decision-making.
  • Develop creative briefs and briefing agencies for new campaigns, ensuring clear and concise communication of brand objectives and messaging.
  • Work closely with various teams for integrated launches, including BTL, online, and CRM initiatives.
  • Proactively work on ideas based on the current market scenario, staying up-to-date on industry trends and competitor activity.
  • Coordinate with internal marketing teams for inputs and feedback, ensuring a collaborative and cohesive approach to campaign development.
  • Monitor performance of the campaign, analyzing data and metrics to inform future campaign development.
  • Conduct regular competition analysis to stay ahead of the market and ensure the brand remains competitive.
  • Maintain relationships with regional marketing teams, media vendors, and publishers to ensure smooth operations and effective campaign execution.
  • Ensure digital exposure for promoting the brand in the online space, leveraging social media and other digital channels to reach target audiences.

Requirements

  • Graduate/Post Graduate degree in Marketing, Business Administration, or a related field.
  • Strong presentation and communication skills, with the ability to articulate complex ideas and concepts to both technical and non-technical stakeholders.
  • Good team management and analytical skills, with the ability to work collaboratively and think critically.
  • Creativity and influencing skills, with the ability to develop innovative ideas and strategies that drive business growth.


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