Marketing Associate

3 weeks ago


Mumbai, Maharashtra, India Bajaj Electricals Full time

Job Role:

As a Marketing Associate in Advertising and Brand Management, you will be responsible for managing advertisement campaigns, executing marketing strategies, and maximizing campaign performance.

Key Responsibilities:

  • Own operational marketing responsibilities with a focus on driving brand growth, digital innovation, and in-market presence through effective cross-functional collaboration.
  • Coordinate with Mainline / Digital / Media / BTL partners to plan an appropriate communication solution, effective to the brand/corporate strategy.
  • Understand category, market, and competitive analysis on a regular basis.
  • Guide marketing into effective creatives and communication for brand.
  • Supervise coordination of activities internally as well as with vendors.
  • Monitor the budget and timelines of the marketing operations.
  • Plan and organize promotional events and prepare monthly reports on marketing activities.
  • Expertise in new-age digital marketing and omnichannel campaigns.

Education and Experience:

Graduation in Mass Communication/Business Studies and MBA with specialization in Marketing. 5-7 years of experience (3 years core experience).



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