Rural Growth Strategist

9 hours ago

Nashik, Maharashtra, India beBeeRuralMarketing Full time ₹ 9,00,000 - ₹ 18,00,000

About this Role

We are seeking a seasoned growth professional to drive expansion in rural markets through data-driven initiatives.

Responsibilities:

  • Develop and execute targeted strategies for farmers, labour contractors, and buyers.
  • Utilize Google Analytics 4, Looker, or Amplitude to analyze funnels, CAC, and cohorts.
  • Create an experimentation engine for A/B testing vernacular WhatsApp flows, landing pages, and offers.
  • Implement attribution and tracking systems across CRM, UTMs, and campaign tagging.
  • Design and optimize campaigns across multiple channels including WhatsApp, IVR, SMS, Meta Ads, YouTube, and rural influencers.
  • Owning lifecycle journeys: onboarding, engagement, retention, and win-back.
  • Automate personalized flows via CRM tools, Meta Business Suite Partners, and WhatsApp integrations.
  • Build vernacular retargeting and audience segmentation strategies.
  • Create activation playbooks for mandis, SHG meetings, farmer days, and village events.
  • Launch referral and ambassador programs for farmers and mukkadams.
  • Manage vernacular WhatsApp, Telegram, and Facebook groups as micro communities of trust.
  • Design physical kits and grassroots activations to reinforce brand credibility.
  • Build and maintain a messaging library for different regions, crops, and user cohorts.
  • Create farmer-facing videos, WhatsApp campaigns, brochures, and case studies.
  • Work with agronomy experts to turn technical PoPs into easy-to-use narratives.
  • Enable field officers with content packs in local languages.
  • Define a rural-first SEO strategy with vernacular keywords, farmer FAQs, and local business listings.
  • Build content engines (articles, videos, reels) that pull in inbound demand for advisory and marketplace services.

Qualifications:

  • 3–6 years of experience in growth, lifecycle, or rural brand marketing.
  • Proven track record launching or scaling products in agri, FMCG, or rural India (Tier 2–4 markets).

Required Skills:

  • Hands-on experience with Meta Ads, Google Analytics 4, Hubspot/Zoho, Glide, Retool, and WhatsApp CRMs.
  • Track record in A/B testing, WhatsApp automation, and funnel optimization.
  • Deep understanding of rural audiences—their trust triggers, aspirations, and adoption barriers.
  • Fluent in Marathi and Hindi; comfort working across rural and urban contexts.

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