
Media Strategist
1 day ago
Drive Business Growth as a Media Strategist
We are seeking a skilled Media Strategist to join our team. In this role, you will play a critical part in driving the success of our e-commerce consulting firm.
Our goal is to enhance profitability while minimizing time spent on managing the business.
As a Media Strategist, you will be responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads platforms (Search, Display, Shopping, YouTube, Performance Max).
- Develop and manage Google Ads campaigns to achieve optimal ROI.
- Conduct thorough keyword research, competitor analysis, and audience segmentation to inform campaign strategy.
- Optimize campaigns daily to ensure maximum revenue growth.
- Design and test ad copies, extensions, and creative assets to improve CTR and conversions.
- Monitor budgets, pacing, and performance to ensure campaign profitability.
- Prepare detailed reports and insights for clients, highlighting successes, learnings, and action plans.
- Stay up-to-date with the latest Google Ads policies, trends, and platform features.
- Collaborate with cross-functional teams to align on funnels, tracking, and testing.
- Troubleshoot tracking issues with GA4, GTM, and conversion tracking setups.
Requirements: 2–4 years proven experience in managing Google Ads campaigns, strong knowledge of Search, Display, Shopping, YouTube, and Performance Max campaigns, hands-on experience with GA4, GTM, and conversion tracking setups, excellent analytical skills, and proficiency in Excel/Sheets & reporting dashboards.
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