Business Branding Specialist

10 hours ago

Malappuram, Kerala, India beBeeBrand Full time ₹ 20,00,000 - ₹ 25,00,000
Job Title: Business Branding Specialist

This role involves end-to-end content planning, social media execution, reputation management, and thought leadership positioning in alignment with the business leader's voice, values, and vision.

Key Responsibilities:

  1. Content Strategy & Planning
    • Develop and maintain a monthly content calendar tailored to the business leader's areas of expertise, interests, and business updates.
    • Align content themes with current trends, industry news, company milestones, and leadership values.
  2. Content Creation & Publishing
    • Write high-quality, engaging content including posts, tweets, articles, thought leadership blogs, short videos, and story captions.
    • Create impactful carousels, infographics, and quotes that resonate with target audiences (decision-makers, industry professionals, etc.).
  3. Social Media Management
    • Manage the business leader's online presence across various platforms.
    • Post content, schedule updates, monitor engagement, and respond to comments/messages as needed.
  4. Personal Brand Growth
    • Ensure consistent tone, style, and branding across all platforms.
    • Grow the business leader's following organically using content hooks, engagement strategies, and relevant hashtags.
  5. Research & Thought Leadership
    • Conduct industry research and competitor benchmarking for better positioning of the business leader.
    • Identify speaking opportunities, collaborations, and panel features aligned with business leader branding.
  6. Executive Support & Confidentiality
    • Coordinate closely with the business leader's office for approvals and internal alignment.
    • Handle all content and communication with discretion, ensuring brand integrity and privacy.

Required Skills & Qualifications:

  • Bachelor's degree in marketing, journalism, communications, or related field.
  • 2+ years of experience in personal branding, executive communications, or social media marketing.
  • Exceptional copywriting skills tailored for leadership tone and business storytelling.
  • Proficiency with social media scheduling tools (Buffer, Hootsuite, Creator Studio, etc.).
  • Knowledge about ORM (Online Reputation Management) tools and their usage.
  • Familiarity with analytics tools (Insights, X analytics, Instagram Insights).
  • Bonus: Experience using AI tools for rapid content production.

Preferred Traits:

  • Strong sense of empathy and ability to reflect another person's voice authentically.
  • Proactive, organized, and deadline-driven.
  • A strategic thinker who can blend creativity with analytics.
  • Sensitive to trends, audience psychology, and professional tonality.

We are seeking a creative, proactive, and detail-oriented business branding specialist to amplify the personal brand of our leaders across social and digital platforms. This role involves managing the business leader's online presence, creating engaging content, and growing their following organically. If you have exceptional copywriting skills and experience in personal branding, we would like to hear from you.

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