Senior Brand Strategist

12 hours ago


Malappuram, Kerala, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,00,000
Brand Positioning Specialist

We are seeking a Brand Positioning Specialist to analyze consumer insights and shape our company's vision and mission. This role will effectively translate brand elements into actionable plans and go-to-market strategies, overseeing a team of marketing professionals working on brand initiatives and leading creative development to motivate the target audience.

Main Responsibilities:
  • Develop and implement brand positioning strategies based on thorough market research and analysis of consumer behavior.
  • Lead the creation of innovative marketing campaigns that align with our overall vision and direction.
  • Establish performance metrics, cost parameters, and sales estimates for all marketing initiatives.
  • Measure and report the success of marketing campaigns, assessing ROI and key performance indicators (KPIs).
  • Monitor market trends, competitor activities, and consumer reactions to adjust brand strategies as needed.
Required Skills and Qualifications:
  • Proven experience in brand management, marketing, or a related field.
  • Strong understanding of consumer behavior, market trends, and competitor analysis.
  • Excellent communication and leadership skills.
  • Ability to develop and execute comprehensive marketing strategies.
  • Strong analytical and problem-solving skills.


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