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Senior Brand Innovation Specialist
2 weeks ago
We are looking for a skilled Brand Strategist to spearhead our brand's growth and development.
- The successful candidate will be able to blend creativity with data-driven insights to shape brands that leave a mark.
Key Responsibilities:
- Market Analysis: Conduct thorough market research and brand audits to identify opportunities and gaps.
- Creative Direction: Lead the team in building consistent brand narratives.
- Content Strategy: Oversee content strategy and ideation, ensuring alignment with business goals.
- Team Management: Manage cross-functional teams, ensuring seamless collaboration and output quality.
- Data Analytics: Leverage data analytics to measure performance and optimize campaigns.
- Competitor Insights: Drive market analysis and competitor insights to strengthen positioning.
- Tool Proficiency: Work with tools like Excel, Microsoft Office, and analytics platforms for reporting and presentations.
Requirements:
- 1–5 years of experience in brand strategy, marketing, or related fields.
- Strong communication and presentation skills.
- A balance of strategic thinking, creative ideation, and analytical ability.
- Proven experience in leading campaigns or brand initiatives.
- Ability to manage teams and timelines effectively in a fast-paced environment.