Digital Marketing Director for Performance and Growth
6 days ago
Job Description:
At Merito, we are seeking a highly skilled Associate Director-Performance Marketing to lead our digital marketing efforts for the university and its programs. This is a unique opportunity to leverage your expertise in performance marketing to drive growth and excellence in a prestigious educational institution.
Key Responsibilities:
• Develop and execute a comprehensive digital marketing strategy that aligns with the university's goals and objectives.
• Design and implement end-to-end digital marketing capabilities, including media planning, search, and conversion rate optimization.
• Lead the implementation of marketing technology and analytics to drive data-driven decision making.
• Collaborate with stakeholders to develop and optimize landing pages and CRM for performance marketing campaigns.
• Manage end-to-end content creation for digital channels, including social media, email, and website content.
Requirements:
• Bachelor's degree with strong credentials in performance marketing.
• 10+ years of experience in digital design, website management, online marketing, and media planning.
• Experience in managing teams and implementing marketing technology.
• Certification programs or relevant equivalent experience required.
• Experience in the Education sector preferred.
What We Offer:
At Merito, we offer a dynamic and supportive work environment, competitive compensation and benefits, and opportunities for professional growth and development. If you are a motivated and results-driven professional with a passion for performance marketing, we encourage you to apply for this exciting opportunity.
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