Digital Marketing Director for Performance and Growth

4 weeks ago


Pune, Maharashtra, India Merito Full time
Job Title: Associate Director-Performance Marketing for a University

Job Description:

At Merito, we are seeking a highly skilled Associate Director-Performance Marketing to lead our digital marketing efforts for the university and its programs. This is a unique opportunity to leverage your expertise in performance marketing to drive growth and excellence in a prestigious educational institution.

Key Responsibilities:

• Develop and execute a comprehensive digital marketing strategy that aligns with the university's goals and objectives.
• Design and implement end-to-end digital marketing capabilities, including media planning, search, and conversion rate optimization.
• Lead the implementation of marketing technology and analytics to drive data-driven decision making.
• Collaborate with stakeholders to develop and optimize landing pages and CRM for performance marketing campaigns.
• Manage end-to-end content creation for digital channels, including social media, email, and website content.

Requirements:

• Bachelor's degree with strong credentials in performance marketing.
• 10+ years of experience in digital design, website management, online marketing, and media planning.
• Experience in managing teams and implementing marketing technology.
• Certification programs or relevant equivalent experience required.
• Experience in the Education sector preferred.

What We Offer:

At Merito, we offer a dynamic and supportive work environment, competitive compensation and benefits, and opportunities for professional growth and development. If you are a motivated and results-driven professional with a passion for performance marketing, we encourage you to apply for this exciting opportunity.

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