Digital Marketing Director for University Performance Excellence
3 weeks ago
Job Description:
As a leading education provider in India, our institution has been fostering world-class academic excellence for over 40 years, with a global presence of over 100,000 alumni. We are now seeking an experienced Associate Director-Performance Marketing to drive our digital marketing strategy and optimize our online presence.
Main Responsibilities:
- Strategic Planning: Design and execute a comprehensive digital marketing plan to promote our university and its programs.
- Operational Excellence: Establish end-to-end digital marketing capabilities, aligning with our institution's goals and objectives.
- Team Leadership: Lead the implementation of digital marketing capabilities, including media planning, search, conversion rate optimization, and content creation.
- Financial Management: Plan and monitor marketing budget expenditures to ensure effective resource allocation.
- Collaborations: Build relationships with national and international media houses, employees, parents, students, government agencies, NGOs, and international organizations.
- Academic Research: Conduct research and benchmarking in areas of responsibility.
- External Representation: Represent the university in external forums as required.
Requirements:
- Education: Bachelor's degree with strong credentials in performance marketing.
- Experience: 10+ years of experience in digital design, website management, online marketing, and media planning.
- Skills: Experience in managing teams, implementing marketing technology, and certification programs or relevant equivalent experience.
- Preference: Experience in the education sector is preferred.
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