Digital Marketing Director for University Performance

18 hours ago


Pune, Maharashtra, India Merito Full time

As a key member of the Merito team, the Associate Director-Performance Marketing for a University will play a pivotal role in driving the university's digital marketing strategy forward. With a rich legacy of 40 years in fostering world-class academic excellence and over 100,000 alumni across the globe, our client is one of the premier universities in India offering Undergraduate, Postgraduate, Diploma, and Ph.D. programmes.

Key Responsibilities
  • Strategic Planning: Design and execute the Digital Marketing plan for the university and its programs, ensuring alignment with institution goals.
  • Operational Execution: Establish end-to-end digital marketing capabilities, lead implementation of capabilities (media planning, search, conversion rate optimization), and develop and optimize landing pages and CRM for performance marketing campaigns.
  • Financial Management: Plan and monitor marketing budget expenditures for better planning and resource allocation, and develop marketing plans and budgets for social initiatives and promotional activities.
  • Collaborations: Build relationships with National and International Media Houses, and communicate with Employees, Parents, Students, Government, NGOs, International Agencies.
  • Academic Research: Conduct research and benchmarking in areas of responsibility, and represent the university externally as required by the role and responsibilities.
Requirements
  • Bachelor's degree with strong credentials in performance marketing.
  • 10+ years of experience in digital design, website management, online marketing, and media planning.
  • Experience in managing teams and implementing marketing technology.
  • Certification programs or relevant equivalent experience required.
  • Experience in the Education sector preferred.


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