Associate Director of Digital Marketing

4 weeks ago


Pune, Maharashtra, India Merito Full time
About the Role

We are seeking a seasoned Associate Director-Performance Marketing to spearhead our digital marketing efforts for a prestigious university. As a key member of our team, you will be responsible for designing and executing a comprehensive digital marketing plan that drives academic excellence and fosters a strong online presence.

Key Responsibilities
  • Strategic Planning: Develop and execute a digital marketing strategy that aligns with the university's goals and objectives.
  • Operational Execution: Establish and manage end-to-end digital marketing capabilities, including media planning, search, and conversion rate optimization.
  • Content Creation: Develop and optimize landing pages and CRM for performance marketing campaigns.
  • Analytics and Reporting: Lead analytics and reporting in digital campaigns, focusing on optimization and ROI.
  • Collaborations: Build relationships with national and international media houses, as well as communicate with employees, parents, students, government, NGOs, and international agencies.
  • Academic Research: Conduct research and benchmarking in areas of responsibility.
Requirements
  • Bachelor's degree with strong credentials in performance marketing.
  • 10+ years of experience in digital design, website management, online marketing, and media planning.
  • Experience in managing teams and implementing marketing technology.
  • Certification programs or relevant equivalent experience required.
  • Experience in the Education sector preferred.


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